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With
so many options available to you, the question
will become which vein of the business ownership
arena should you pursue? Between franchises,
existing businesses, start-ups, home based
businesses and MLM's, it does become a bit
overwhelming. When reviewing all of the
possibilities you have to decide what will work
best for you however, your chances of success are
clearly best when you buy an existing business or
franchise resale for many of reasons. With any new
business you have two challenges: developing the
product or service and then seeing what if
anything, people are willing to pay you for it.
Regardless
of a company's past performance, an existing
business or franchise will, at the very least,
have a history from which you will be able to make
certain decisions. Even if the company was not
profitable in the past, your strengths may lend
themselves perfectly to turning it into a viable
venture. Furthermore, you have the ability to
verify what the company did in the past that
resulted in the current status of the operation.
Ease
of Investigation
In order to buy the right business or franchise,
you will be required to do a thorough
investigation of its past activities, its
operations, its current status, the competition,
the industry and its future potential. You will
accumulate this information and then you will have
to determine how it measures up with you at the
helm. Clearly, this information gathering will be
substantially more accurate and easier to obtain
when dealing with an existing business or
franchise, as you will have the resources
available from which to get the details.
Infrastructure
You will have the benefit of purchasing a company
that has an infrastructure including customers,
suppliers, employees, equipment and systems. This
will allow you to focus on building the business
as opposed to a start up or new franchise where
everything begins at ground zero.
Purchase
Price Differences
Buying an existing business or franchise does not
mean that it will cost you more. In fact, many
times it's less expensive than building a new
franchised location or launching a start-up. Even
in those cases where it may require a premium, at
least you know what you are getting if you
investigate it properly. With a new franchise, a
good Master Franchiser will do demographic studies
on population, drive by traffic, potential
customer base and a whole series of studies that
will indicate that "theoretically' the
business should do well. However, the only thing
they cannot guarantee either by law or in reality
is whether or not you will be successful. Also,
new locations can take a year or more to build.
You can avoid all of this when buying a resale.
Flexibility
in Negotiating
You will have far more flexibility when
negotiating the purchase of an existing business
or franchise versus any other options available;
it's not even close! Everything from the purchase
price to financing is open to negotiation. Doesn't
it more sense to put yourself into an environment
where you have the greatest number of options
available.
"What
we can do for you..."
Security
A
big advantage in buying an ongoing business is
that you, as the new owner, have an immediate cash
flow and an established
customer base.
You do not have to build a business; you
simply take over an existing, successful business
with the present owner’s assistance.
Financing
We assist you in obtaining financing.
Banks are reluctant to finance business
purchases for several reasons.
One, all small businesses attempt to
minimize profits shown on financial statements to
reduce tax liability.
Also, a bank cannot come in to manage a
business if foreclosure becomes necessary.
Therefore, over ninety percent of business
purchases are financed by the owner himself, which
demonstrates his confidence in the business.
Confidentiality
Unlike the sale of real estate or franchises, the
sale of an ongoing business is very confidential
for both the seller and the prospective buyer.
All inquiries are held in strict
confidence. Meetings
are confidential, and we are available after hours
and on weekends.
Things a buyer should know
We
are advocates of finding a
business that you like
and feel comfortable managing.
You, like every other prospective buyer,
have a vision of being your own boss and calling
your own shots.
An old saying in the real estate industry
is … “The three most important things a buyer
should look for are location, location &
location.”
While location
is important to a business buyer, be aware that track
record and management round out the three
components of a successful business.
Let us assume that you find a business that
you like and its location is fine, but
because of poor management, the business may not
show the greatest record of accomplishment.
Purchased for the right price and terms,
this business could become more successful with
proper management making it a good way to achieve
your vision of being in business for yourself.
Finally, be aware that many businesses sell
for much less than they are originally listed…
sometimes-even 50% less.
So, if it is a business that you like, do
not be afraid to make what you consider to be a
low offer.
The Process
The
process of buying a business is as follows:
Evaluate
the basic information on alternative businesses
that sound interesting to you.
Visit
the business (if possible) without announcing
yourself as a buyer (incognito) to get a
“feel” for the business.
Meet
with the Seller, asking from general to probing
questions on anything and everything, except
actual price negotiations.
Do
your preliminary evaluation, based on the
information provided by the seller to our office and you.
Make
an offer, assuming that all of the information you
have been provided is correct, but include
contingencies, which allow you to confirm such
information.
We will show you how to
write an offer to protect you as the buyer.
Once
a sales price is agreed upon, make a closer
investigation of the business, confirming to your
satisfaction the validity of your offer.
We
will begin the process of opening escrow with a
local title company and Sunbelt and they will
draft all of the necessary documents. Cost
are normally split 50/50.
Close
the purchase, and begin your first day as the
owner of your own business.
The seller will assist in an orderly
transition because most of his money is coming
from your success.
You
are part of the American Dream – You
and your family own your own business!
Top 10 Tips for Buying
the Right Business Right
- Buy
a business you like.
Although profitability is important,
you will risk making a terrible mistake if you
do not buy a business that you like.
Often, people who buy hastily without
considering personal satisfaction later sell
their businesses at a loss.
Will you be proud to own the business?
If you are not sure, do not buy that
type of business.
- Be
flexible.
We advise our clients
to be open to all sorts of businesses.
Do not lock your self into a
McDonald’s or a Mailboxes, etc.
Who knows, you may surprise yourself by
taking a liking t a Blimpie or Signs Now
franchise.
If you lock into only one type of
business, it will take you much longer to find
a business to buy.
Examine the following categories:
retail; service; manufacturing; distribution;
restaurant; lounge; coin-operated business.
First, decide if there are any
categories that you do not want to be in, then
focus on the remaining categories.
- Do
not expect much financial information.
Do not expect “traditional”
financial information from the owner of a
privately owned business.
The only accounting required of a
privately owned business is filing tax
returns, which are prepared to report the
lowest possible tax liability.
There are other ways to verify cash
flow later.
- Consider
chemistry.
This may seem like an unusual
recommendation, but we tell our clients to forget about buying a business
if they do not like the current owner.
The buying process is a long and
somewhat complicated one -- it is imperative
that the buyer and seller work through it
together.
- Go
with owner financing.
The owner of the business should
finance the purchase.
In most cases, this is the sole source
of financing available to buyers of an
existing business.
With owner financing, you can feel
secure in believing the owner’s
representations as to income and expenses, and
you have a remedy if there are any problems
after closing.
It also gives you a “silent
partner” with a personal stake in you
success.
- Do
not pay cash.
You may not want a loan over your head,
but do not pay all cash for a business –
even if you have it.
You should keep a stash on hand for
emergencies and business improvements.
If you insist on paying all cash, at
least place some of the purchase price in
escrow for a period of time to protect
yourself from any problems that may surface
after the closing.
- Make
an offer before you have seen all of the
financial and other business records of the
business.
It is simply not possible to know
everything about a business before you make
the initial offer.
The offer does not commit you to the
business, but it does let the seller know you
are serious.
- Stay
calm. Buying
a business can be like dating.
You’ve got so many emotions going –
do you like the business, does the owner like
you, is this feasible, what does my family
think, etc. – that you’re bound to get a
little flustered.
Keep your wits about you; you will need
them. Remain
calm, and negotiate your offer with quite
reflection and reasoned discussions.
As you go through negotiations, always
use this simple formula: Cash Flow Available
minus Annual Payments to Owner = $$$ for you
and your family.
If at any time during the negotiations
this formula does not result in enough money
for you and your family, stop.
- Investigate
the business.
Once the owner has accepted your offer,
the real work begins.
Verify cash flow and identify any
hidden problems.
If you see red flags in either of these
areas, change or terminate your offer.
There should be stipulations in your
offer that allow for this.
- Close
quickly.
Once the deal is made, try to close as
quickly as possible.
You do not want owner to have second
thoughts or news of the sale to leak out to
employees, suppliers and clients.
THE
90% RULE: FACTS ABOUT BUYERS
- 90%
of all buyers are first-time buyers.
In other words, they have never been in
business before.
- 90%
of all buyers will finance the purchase of
their business.
- 90%
of all buyers do not know what kind of
business they want or best serves their needs.
- 90%
of all buyers are terrified and/or uneducated
in the business buying process.
- 90%
of all sales will be financed by the seller.
- 90%
(or more) will not buy the business that was
advertised or the one that they called in on.
Advantages of Buying an Existing Business
-
Actual
results rather than pro-forma.
-
Immediate
cash flow.
-
Trained
employees in place.
-
Established
suppliers and credit.
-
Established
customers and referral business.
-
Existing
licenses and permits.
-
Training
by the seller.
-
The
availability of owner financing.
Advantages of Buying A
Franchise
-
Known
name means instant recognition.
-
Proven
product or service.
-
Ongoing
support means you are in business for yourself
but not by yourself.
-
Better
than 90% of new franchises are successful.
-
Operating
system in place all the mistakes have been
made!
-
Opportunity
to add additional units within the franchise
system.
-
Training
by the seller.
-
The
availability of owner financing.
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